In an exciting turn of events for both trading card enthusiasts and mixed martial arts fans, the UFC trading card license is making its way back into the hands of Topps. This exclusive multi-year agreement with Fanatics Collectibles marks a significant milestone in the world of UFC collectibles. Topps, who previously held the license from 2009 to 2020, will once again take the helm in producing UFC trading cards, bringing their expertise and creativity to the forefront.
The deal, expertly negotiated with assistance from UFC’s licensing agent IMG, is a game-changer for the world of UFC collectibles. Fans can eagerly anticipate the first product to be released under this renewed partnership, the 2024 Topps Chrome UFC, which is set to hit the shelves on February 28.
Tracey Bleczinski, Senior Vice President of UFC Global Consumer Products, expressed her enthusiasm about the reunion. She acknowledged the vibrant market for UFC collectibles, fueled by the sport’s immense popularity and its roster of standout athletes. With this collaboration, UFC fans will have exciting new ways to engage with the sport and their favorite fighters through collectibles that capture the essence of mixed martial arts.
Mike Mahan, CEO of Fanatics Collectibles, also shared his excitement about the partnership, highlighting the immense popularity of UFC trading cards among collectors. He emphasized the company’s commitment to innovation and their dedication to capturing the essence of the sport’s emerging stars through their trading cards. Fanatics Collectibles plans to leverage their Fanatics Live platform, a live breaking and commerce platform, to promote the UFC line. Through athlete interviews and live card breaks featuring fighters, they aim to deepen the connection between fans and fighters, creating a more enriching collecting experience.
It is worth noting that UFC and Fanatics already have a productive partnership in the realm of memorabilia and apparel. With products available both at events and online through UFC Commerce, this new deal with Topps under the Fanatics umbrella is expected to enhance the existing relationship. UFC enthusiasts can look forward to an even broader selection of memorabilia and collectibles to celebrate their passion for mixed martial arts.
The return of Topps as the producer of UFC trading cards brings excitement and anticipation for fans worldwide. Known for their high-quality designs and attention to detail, Topps has a longstanding history in the trading card industry. Their previous tenure as the UFC trading card license holder saw the release of iconic cards featuring legendary fighters and historic moments.
As the exclusive license holder once again, Topps will have the opportunity to continue their tradition of excellence in the world of UFC trading cards. Collectors can anticipate unique designs, special insert cards, and limited-edition releases that will surely enhance the thrill of collecting.
With the resurgence of Topps as the UFC trading card license holder, the world of trading card collecting has taken on a new level of excitement. Fans and collectors alike can look forward to a bright future filled with top-notch design, innovation, and a deeper connection to the world of mixed martial arts. As the release of the highly anticipated 2024 Topps Chrome UFC approaches, the stage is set for a new era in UFC collectibles that will surely captivate both fans and collectors around the globe.
