In a thrilling announcement made from Las Vegas and Tempe, Arizona, on May 15, 2024, McFarlane Toys, a prominent player in the collectibles realm, revealed a groundbreaking partnership with the Ultimate Fighting Championship (UFC), the renowned mixed martial arts giant. This collaboration signifies a bold foray into the realms of physical and digital collectibles, showcasing intricately crafted figures inspired by UFC’s legendary roster.
Brokered by IMG, UFC’s licensing partner, the agreement will give life to a series of meticulously detailed 6-inch figures that encapsulate the spirit of UFC’s most iconic athletes and their memorable moments within the octagon. These figures are designed to cater to both traditional collectors, who prefer physical forms, and enthusiasts of virtual collectibles through digital versions.
Todd McFarlane, the visionary Founder and CEO of McFarlane Toys, conveyed his enthusiasm about this new alliance. “UFC has ascended to become a powerhouse brand in the sports domain, captivating millions of fans worldwide with its electrifying events,” McFarlane enthused. “Crafting authentic, detailed figures that mirror the dynamism and fierceness of UFC fights is an exhilarating prospect for us, and I eagerly anticipate seeing these figures embraced by fans.”
Tracey Bleczinski, the Senior Vice President of Global Consumer Products at UFC, also shared insights on the collaboration, highlighting the deep bond UFC fans hold with the sport and their demand for authenticity in merchandise. “Teaming up with McFarlane Toys, renowned for their expertise in creating intricate collectible figures, is a natural fit for us. We are excited to immortalize our athletes in a way that resonates with and delights our fan base,” Bleczinski stated.
The upcoming line of UFC collectible figures is scheduled for a fall 2024 release, with availability expected both online and at selected retail outlets worldwide. Fans will have the opportunity to acquire digital products through a dedicated platform at mcfarlanetoys.digital, ensuring a seamless fusion of physical collectibles and digital assets.
This groundbreaking venture is poised to elevate the collectible experience for UFC devotees, providing them with a fresh avenue to engage with their beloved athletes and relive the thrill of the octagon through premium, collectible figures. The fusion of McFarlane Toys’ craftsmanship and UFC’s dynamic essence promises a range of collectibles that will resonate with fans and collectors alike.
