Upper Deck, a household name in the sports collectibles realm, has raised the bar once again by forging strategic alliances with The Brandr Group and CLC to introduce a revolutionary series of trading cards. The collaboration aims to shine a spotlight on the next generation of college athletes through a unique line that focuses on the vibrant world of student-athletes, embracing their name, image, likeness (NIL), and autographs.
The unveiling of the Upper Deck World of Sports™ Volume 1 Trading Card Set marks a significant milestone in the sports memorabilia industry. This distinctive collection will showcase a diverse array of college athletes hailing from renowned programs like the University of Nebraska women’s volleyball squad, celebrated for their unparalleled attendance records, and the reigning national champion University of North Carolina-Chapel Hill field hockey team. Emphasizing inclusivity, the set will feature athletes from a multitude of officially licensed college programs under CLC, encompassing more than 600 prestigious universities nationwide.
With a remarkable legacy spanning 35 years, Upper Deck is known for its unwavering commitment to producing top-notch trading cards and memorabilia for professional athletes across various sports. Now, through these innovative NIL-focused agreements, Upper Deck is poised to captivate enthusiasts with trading cards that capture the essence of emerging college stars. From the realm of women's softball, gymnastics, field hockey, soccer, and volleyball to men's basketball and football, these cards are set to immortalize the early careers of standout athletes.
Jordy Bahl, a decorated national champion pitcher, enthusiastically shared her thoughts on this groundbreaking initiative, expressing her gratitude for the opportunity to have her athletic feats enshrined in these trading cards. Her sentiments echo the sentiment of aspiring college athletes who dream of sharing their journey with fans, friends, and family through tangible collectibles.
Jason Masherah, President of Upper Deck, underscored the significance of these NIL agreements, emphasizing the platform's role in empowering young athletes to cultivate their personal brand identities from the onset. Furthermore, Masherah highlighted the platform's commitment to fostering gender equality in sports by recognizing the exceptional contributions of men and women athletes alike, particularly in underrepresented sports that often go unnoticed.
Jim Neish, Vice President of Licensing and Business Development at The Brandr Group, lauded the collaboration with Upper Deck as instrumental in elevating the profiles of countless collegiate athletes on a global scale. By transcending sport-specific boundaries, these trading cards are poised to catapult athletes to new heights, propelling them towards potential greatness in their athletic and professional pursuits.
For avid collectors and enthusiasts eagerly anticipating the release of the Upper Deck World of Sports Volume 1 Trading Card Set, the cards will be available for purchase at local hobby shops, retailers, and online platforms. Stay tuned for further updates and exclusive releases on UpperDeck.com, as the anticipation continues to build around this groundbreaking collaboration that celebrates the vibrant tapestry of college athletics.
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