Sports Cards

Upper Deck and Tim Hortons Unleash New Hockey Card Collection

Canadians have a penchant for hockey and coffee—a cultural cocktail that warms hearts and energizes souls. Merging these two beloved pastimes is an annual tradition eagerly awaited by fans and collectors alike: the release of Tim Hortons’ timeless hockey card series. This year, in collaboration with Upper Deck, they’re shaking up the ice with a fresh and exciting innovation that promises to quench our thirst for sport and nostalgia.

Imagine a collection that isn’t just about today’s rookies but dives deeper, slicing through the ice to pull up history-laced vistas of legendary hip checks, dazzling dekes, and memorable goals from the dawn of illustrious careers. Enter the 2024-25 Upper Deck Tim Hortons Retrospective Rookies set—a 100-card dreamscape that’s putting a new spin on the concept of the rookie card with retro-inspired frame-ups of today’s legends and yesteryear’s trailblazers.

Historically, rookie cards have been prized for their prescient ability to capture the moment before the players become stars, akin to catching lightning in a bottle. However, this new release stretches the beams of spotlight beyond the current NHL rookies. It is a tableau vivant of intergenerational talent, casting a warm, retrospective glow that encompasses the early-season swagger of both men and women players alike—bringing the overlooked greatness of the Professional Women’s Hockey League into sharper focus. It’s not just a card set; it’s a gallery of hope, promise, and history.

The cronotype of this collection doesn’t simply rely on base cards. Oh no, that would be too quotidian. Instead, six thematic insert sets raise the bar, like Insignia Crystals sparkling in the arctic. Among them, you’ll find Initial Strides, a nod to auspicious beginnings, and Celebrated Prodigies, highlighting those who juggled the puck and our hearts during their amateur days before embarking on their professional journey. It’s a gathering of moments that carve names into the annals of hockey lore.

Now, the golden fleece of this collection, the pièce de résistance, are undoubtedly the autographs. The Debut Autographs set gives the term ‘exclusive’ a run for its money, with 16 signers holding the quill, each card a challenge to find—like trying to locate a particular snowflake in a blizzard. Try your luck at winning a lottery ticket in comparison, with odds at a swooning 1 in 7,200 packs. Among the holy grail rewards lies the Debut Season Autographs subset, featuring none other than Sidney “The Next One” Crosby and Nathan MacKinnon, a prince of puck precision. With a mere 75 and 25 copies, respectively, machine-sealed treasures of such caliber are not just cards—they’re relics.

Priced at a modest embrace of $1.50 CAD with a drink purchase, or $1.99 sans liquid accompaniment, these packs are available between chalk lines of the true North—exclusively at Tim Hortons locations in Canada. For those international puck aficionados, fear not, for the reaches of commerce extend beyond borders. As is the way of valuable collectibles, these elusive beauties and their official album binders are already navigating the bustling aisles of secondary marketplaces like eBay, possibly right next to listings of beaver tails and vintage snowshoes.

For fans and collectors alike, whether the draw leans towards capturing pieces of fabled rookie pasts, scouting the asteroids poised to light up future hockey skies, or simply collecting moments that echo decades of rink-side cheers—it’s a collection that thaws frosty hearts by packaging joy, awe, and nostalgia in foil packs.

This year’s edition, a harmony of sport and grace, á la mode in crisp cardstock, lives up to its promise. Upper Deck and Tim Hortons have once again delivered a set that isn’t merely about assembling a team of cards—it’s about weaving stories, honoring footsteps, and celebrating not just the sport, but the spirit in which it thrives.

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