Amid the aromatic blend of coffee and freshly baked goods, a storm has been brewing over at Tim Hortons, one of Canada’s most beloved quick-service restaurants. This isn’t about a new menu item, though. Instead, hockey cards are at the center of this tempest, particularly through the “Greatest Duos” promotion released in partnership with Upper Deck. The buzz was palpable from the get-go, as the nation watched in awe as many stores reported selling out their new card series on its very first day.
The exclusive set offered through this promotion has more than just the usual gloss and player stats – it’s a treasure trove featuring pairs of players who have left a mark on the ice together. Legends are coupled with current stars, solidifying the bonds formed through shared jersey numbers and illustrious NHL awards. Imagine pulling a card that highlights the dynamic synergy between Sidney Crosby and Nate MacKinnon or the Tkachuk brothers, Matthew and Brady. Oh, and did we mention some of these cards come signed?
This year, Connor Bedard’s rookie cards have been the highlight, adding a layer of fervor as collectors clench in hopes of snagging what might be the next big ticket in the hockey card world. It’s like finding Willy Wonka’s golden ticket, but instead of a chocolate factory, you might end your day boasting about owning a piece of soon-to-be hockey history.
But it isn’t just about the excitement of nail-biting rarity. The promotion has inclusivity stitched into its fabric, setting card prices at $1.50 with a beverage, or a mere $1.99 without. It’s a small price to pay for a slice of hockey history and perhaps the gateway for budding young collectors. Also up for grabs are specially designed binders priced at a reasonable $19.99, allowing aficionados to keep their collections in mint condition.
And for those thinking that’s the pinnacle of the promotion, hold onto your hats – or helmets, rather. Embedded within these card packs are golden tickets figuratively speaking, offering prizes like a new Hyundai vehicle, an exclusive meet-and-greet with NHL star Nick Suzuki, and lucrative Tim Hortons gift cards. Fans could also find themselves in possession of a ticket to the 2025 Stanley Cup Final or winning free coffee for a year through further engagement in the NHL Hockey Challenge and the buzz of the Stanley Cup Playoffs.
Amidst this frenzy, Tim Hortons persistently drives home its enduring reverence for hockey, syncing its corporate heartbeat with the pulse of the nation’s beloved sport. Initiatives like the “Greatest Duos” do more than just bolster sales; they knit communities tighter around a shared passion for hockey. As families, friends, and solo enthusiasts stroll into their local Tim Hortons, they partake not merely in purchasing a set of cards but in orchards of conversations, theories, and shared excitement that flourish around these collections.
As this promotion unfolds, it is clear that Tim Hortons has tapped into something profound. The “Greatest Duos” isn’t just another collector’s item – it’s a social phenomenon, garnishing moments of joy with the thrill of the chase and the nostalgia of hockey lore. Indeed, these aren’t just cards; they are the carriers of stories, the kind that get passed down through generations, much like the sport of hockey itself.
