On June 10, 2024, Reebok and Panini America introduced a standout collaboration paying tribute to NFL legend Emmitt Smith. The dynamic duo showcased their latest endeavor, a distinctive collection encompassing specialized sneakers and sports cards inspired by the acclaimed running back’s illustrious career. Building on the success of their prior joint projects that merged iconic footwear with the allure of trading cards, including the well-received Prizm brand, this latest release is set to make waves in the world of sports memorabilia.
The roots of this partnership stretch back to 1993 when Emmitt Smith first aligned himself with Reebok, endorsing the brand’s “Preseason” line of turf shoes. His own signature model, the ES22, was unveiled in 1996, boasting a cutting-edge design tailored to Smith’s exceptional athletic abilities. In 2009, Smith expanded his collaboration to include Panini America, coinciding with the debut of the highly acclaimed “Prizm” sports card brand in 2012, known for its distinctive shiny opti-chrome finish and sought-after collectible inserts.
The latest collection comprises three unique sneaker designs, each drawing inspiration from the popular Prizm card series:
1. Preseason ’94 Low “Purple Prizm”: Priced at $120, this iteration features a stylish blend of purple, white, and black hues with a leather upper and distinctive Prizm-themed accents.
2. Preseason ’94 “Gold Prizm”: Available for $140, this model showcases a striking gold color scheme and premium enhancements that mirror Panini’s coveted Gold Prizm cards.
3. ES22 “Color Blast”: Retailing at $200, this edition stands out with a sleek white patent leather construction, a vibrant midsole, and intricate Prizm detailing inspired by Panini’s exclusive “Color Blast” cards.
Furthermore, every purchase of the “ES22 Color Blast” sneaker will include a special edition Emmitt Smith trading card created by Panini in collaboration with Reebok. These cards will feature captivating designs highlighting pivotal moments from Smith’s illustrious career, in addition to various rare card parallels for collectors to cherish.
The innovative “Reebok x Panini Prizm Preseason” collection, seamlessly blending sporting legacy with contemporary collectibility, will be globally accessible starting June 14, 2024. Fans and collectors alike can acquire these exclusive pieces from Reebok.com and select retailers. This launch builds upon the remarkable success of the initial collaboration between Reebok and Panini America, which celebrated basketball icon Allen Iverson in 2022, setting a high standard for future ventures in the realm of sports-inspired fashion and memorabilia.
In a nod to the exciting collectible aspect of the collection, various base, insert, and special promo card designs are also available to complement the sneakers. Ranging from striking Tiger Stripe Blue and Camo patterns to shimmering Reebok Shimmer and Brilliance variations, each card offers a unique glimpse into the world of Emmitt Smith and his enduring impact on the sports landscape. With limited edition offerings such as the Gold Vinyl base card and the exquisite Brilliance Gold Vinyl insert, collectors are in for a treat as they explore this exceptional collaboration between Reebok and Panini America.
As enthusiasts and aficionados eagerly await the official release of the Emmitt Smith inspired sneaker and card collection, the buzz surrounding this innovative partnership continues to grow. Stay tuned for the unveiling of these exclusive pieces that pay homage to a football legend while pushing the boundaries of sports memorabilia and collectible fashion.
