Lululemon and Fanatics have joined forces to introduce a new era of NHL fan apparel that combines high-end performance with stylish design to elevate the gameday experience and beyond. This collaboration is set to debut on October 29, offering a fresh take on fan attire tailored for both men and women.
With an initial lineup featuring 11 NHL teams for the upcoming season, the collection will first hit the market and later expand to encompass all 32 teams. Excitement surrounds the partnership, with Celeste Burgoyne, President of lululemon for the Americas, expressing enthusiasm for the venture.
The exclusive line will see iconic lululemon products adorned with team logos, including popular items like the Scuba Hoodie, Define Jacket, Align Pant, Steady State Crew, Metal Vent Tee, and Everywhere Belt Bag. NHL’s Chief Brand Officer, Brian Jennings, anticipates that this premium collection will resonate with fans through various retail outlets and online platforms.
Noteworthy in this collaboration is the inclusion of NHL players in the promotional campaign, headlined by Chicago Blackhawks’ rising star Connor Bedard now serving as a lululemon ambassador. Bedard is accompanied by other prominent NHL figures such as John Tavares, Matty Beniers, Dylan Larkin, Seth Jones, Morgan Geekie, and Mark Stone in this exciting marketing campaign.
Fanatics Commerce CEO, Andrew Low Ah Kee, remarked on the venture, stating that the collection aims to provide fans with a unique gameday experience that combines style and comfort. The collection’s first release will feature teams like the Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Edmonton Oilers, and more.
Fans eager to get their hands on this exclusive NHL apparel line can head to various locations, including Lids-operated stores in cities like Boston, Chicago, Detroit, New York, Seattle, Toronto, Vancouver, and beyond. The collaboration between Lululemon and Fanatics promises to redefine NHL fan fashion, offering a blend of performance, style, and team spirit in a way that fans have never experienced before.
